When Doubt Sets In…. Here’s What I Do….

When Doubt Sets In…. Here’s What I Do….

Women are 97% MORE LIKELY to doubt themselves, and their ability to make an impact.

What really?!

Yip. According to the stats.

THEY get doubtful about asking for the sale, making enough money, knowing what to charge, and who to connect with.

Do you have doubtful days?

Days when you wonder what it’s all ABOUT? Days when you sit in that 97%. (Can you even believe it’s THAT HIGH?!).

On the days when you have doubt, it’s easy to question what are you here for.

What do you do on those days?

It’s easy to do NOTHING right and to drink too much coffee, shuffle paperwork, or do the ‘stuff’ that doesn’t really matter. That doesn’t really make a difference.

The truth is we ALL experience doubt on some level as that statistic shows us. Even some of my 6 and 7-figure clients and business owner friends have days when they doubt themselves.

On the days when I have doubt, I check in with myself.

Why IS it that I make the videos, write the blogs or lead the trainings?

Why is it that I took on this path with all it needs to continually show up, day after day? Week after week. Month after month. Not just for my clients but for myself.

Why is it that I have all my continual ra ra and hype and positivity and my ‘too much woman.’ (that’s another blog!).

On the days when I have doubt….

I go for a walk to clear my head.

Call a friend.

Prime myself with a video from one of my mentors.

I might even take a nap.

And I might question:

What do I REALLY want? Is this what I’m REALLY here for?

Running a growing business requires me to show up every day, write every day, and connect every day. And every day I am constantly learning.

Making mistakes, doing one thing right and 3 things wrong because I’m prepared to go out on a limb and try new things. To take risks.

The cost of doing business at this level requires new ways of doing things, learning to ‘disrupt’ the market and to build connections, credibility and visibility.

And then I think…

Really? Can I actually do this?

Henry Ford said whether you think you can or think you can’t, either way you are right.

And so I catch myself.

And I see what I’m doing.

And I remember.

I remember what I’m here for. Why I jump out of bed most mornings and get on with IT.

It’s because I made a decision. When I first started this business, that I would do what it takes. That I would show up every day. That I would ‘think’ I can (and know it!).

The truth is if I wasn’t doing this I wouldn’t be happy. I freakin LOVE what I do. It’s actually the BEST job in the world where I get to make a difference, helping people everyday.

BUT here’s the next level of truth.

Doubt sets in when I take my finger off the pulse of my business.

When I faff around. When I don’t write, or lead workshops or run my Masterminds or coach 1:1 clients or show up.

Doubt sets in when I don’t take responsibility.

And then I sit here…

And I think of all the people who think my light shines too bright. Or that my positivity annoys. Or who I’ve managed to annoy, offend or piss off.

For a moment I let that affect me. I convince myself that I never wanted to step up into this role. I mean, seriously, who am I to think that I can make a difference in people’s lives?

I never wanted to be the messiah. (Wait even that word is too much…really, the Messiah?!) It’s not that I even see myself as that but I’m having to show up every day – and because I AM my business I’m leading everyday. I’m the FACE of my business everyday.

Wouldn’t it be easier to be like the Messiah in Illusions, by Richard Bach, who one day asks God what he should do if he wanted to be happy.  God replied, “Do whatever you like.” And so he quit.

Wouldn’t it be easier to quit? Go back to teaching classroom or working in corporate or maybe a gift shop where everyday I was surrounded by beautiful things. To run away from it all.



Because like you. I was BORN to do this work. I was born to LEAD. To teach. To inspire. To show up.

It’s in my DNA. Just like it’s in yours. (If you’re still reading this, it’s gotta be!).

So when doubt sets in….I want to suggest you do the same as I do….you write, and write and write.

I do. Only up until now I haven’t shared a lot if it publicly. Sure I’ve shared some, but I’m actually quite a private person. (Until you work with me, then you get all my truths about life, business – and love!).

And once you’ve written, you share it. You let your tribe, your community, your groups, see your vulnerability. And you do this until your ‘people’ see you, until they find you. And find you they will. Like moths to a flame.

But you’ve got to do what I did.

You’ve got to make a decision.

Then you’ve got to surround yourself with the biggest cheerleaders, your biggest supporters who will help you shine, and show up and get up and add value to your clients lives. Because we ALL need support.


Because when you do people will notice. They’ll FEEL it. They’ll be drawn to you. They’ll seek you out and WANT to work with you.

Then the flow will happen.

BUT you’ve got to push through the contrast. Through the contraction.

I implore you to SHOW UP, to step into your power of WHY you are here. To push past the doubt and RISE UP.

Do this for yourself.

Do this for your family.

Do this for who you are here to help.

There is NO OTHER way.

Love Catherine xxx

PS: Want to talk to me about HOW you can step up in your business?

Choose a time and let’s talk.

Connect With Catherine 

Let’s break the stupid 97% stats. Come on women. We’re better than that.

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