13 Aug How To Be Persistent with Creating Content
When it comes to being persistent with reaching your ideal audience I want to start by reminding you that your ideal clients NEED to hear what you have to say. They need you to lead them. As Seth Godin says in his book Tribe “The Web can do amazing things, but it can’t provide leadership. That still has to come from individuals―people just like you who have passion about something.”
How can you speak up to your tribe?
Write. Blog. Make a video. Write a newsletter. Create content. Respond on Facebook (or wherever your ideal clients are hanging out).
Every time they see content written by you, for them, something connects. They see that you get them. That you feel their pain. They know that you have been listening to their challenges, their obstacles and their needs.
You know you need to add this to your list of to-do’s. So what’s stopping you?
Fear. Lack of self-belief (do I really know enough?). Time. Motivation. Not sure what to write/speak about. Lacking confidence – why would they want to hear from me? Fear of writing the wrong thing. Already overwhelmed. Can you relate to any of these?
I invite then to take a step back and remember WHY you got into business in the first place.
So why did you?
I asked this question of a client recently. Her answer was almost certainly similar to yours. To make a difference. To help people. To give people a solution to their problem (one that sometimes they didn’t even know they had until you wrote/videoed/spoke about).
To persist with content creation and make it easier follow these 5 tips:
- Get a tribe around you to support your delivery of your content creation. Tell them you are going to post a blog every Friday, or a video every Wednesday…then do it. Invite your group to help you share/like/comment to create some traction at first.
- Block out time in your calendar to write. Set aside a minimum of 3-4 hours a week (preferably more!) to get it done. Treat that time as if it is an appointment, and honour it.
- Before you create your content, do something that inspires you. I love writing blogs after I’ve delivered a coaching session, or an online class to my Membership program, as that way I’m fired up from the challenge I’ve helped a client overcome.
- Let go of it having to be perfect. Done is better than perfect! The more you are yourself, vulnerable and honest, the more your clients/tribe are going to connect with you. Let’s face it, no-one’s perfect so stop trying to be! You’ll be more relate-able that way.
- Trust that your message will be exactly what your clients’ needs to hear. And to be sure that you know this, ask for feedback. Once you’ve posted a blog or a video, invite people to leave a comment or to join the conversation on social media. You’ll soon see if your message is hitting the spot with your clients.
The greatest gift you can give yourself and your client is to create a system for getting your content out there.
You’ll be so glad you did.
If you wait for another 6 months to launch your content plan, you’ll be 6 months further away from your goal. If you start now, you’ll be amazed at how far you have come in such a short time.
If you are looking for support in getting your content created and are feeling blah about the grind of it all, I invite you to check out my low-cost, super supportive Soul Intentions Mastermind group. We set weekly challenges to make sure you meet your content creating goals, consistently and effectively. Come and join the tribe!
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